# Click Collection’s pilot “confirms fundraising potential” of multi-charity online shops

- Link: https://fundraising.co.uk/2013/04/05/click-collection039s-pilot-quotconfirms-fundraising-potentialquot-multicharity-online-shops/
- Published: 2013-04-05T18:19:39+01:00
- Author: Howard Lake

Multi-charity online clothes shop Click Collection reports that its pilot scheme
has achieved better results than the average High Street charity shop.

 

The pilot scheme involved seven charities and was designed to test the feasibility
of the idea. 

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David Alder, Click Colection's director, explained: "The challenge for the pilot
was to demonstrate a better Return on Sales (ROS) than the average High Street charity
shop. Last year that was **24.4%** including Gift Aid according to the [Charity Shops Survey from Charity Finance](http://www.civilsociety.co.uk/finance/content/13471)
magazine. The Click Collection pilot concluded with an average of **36.9%** ROS 
over our participating charities.

 

He commented that charities without High Street shops were initially doubtful that
they could achieve a good income from Click Collection. The company collects and
resells donated good quality clothes and the donor gets to choose which charity 
will benefit. 

 

Alder said: "Click Collection now enables almost any charity – even many with existing
High Street shops – to generate more income. With virtually no investment from the
charity, and no cost to supporters, joining in must be a ‘no-brainer’. Fashion retailing
is fast moving online and Click Collection shows the way forward for charity retailing".

 

Click Collection has published a detailed report on its pilot scheme called 'From
Rags to Greater Riches’. It is available exclusively to UK registered charities 
for £25, with all profits being donated to Action on Bladder Cancer.

 

[www.clickcollection.co.uk](http://www.clickcollection.co.uk)

 

_Photo: [Clothes on hangers](http://thumb1.shutterstock.com/thumb_small/547261/547261,1327623484,2/stock-photo-selection-of-colorful-clothes-hanging-in-a-wardrobe-93664651.jpg)–
photo: Tom Gowanlock via Shutterstock.com_

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