# Arts Council funding gives Plymouth Music Zone opportunity to implement thankQ CRM

- Link: https://fundraising.co.uk/2013/03/26/arts-council-funding-gives-plymouth-music-zone-opportunity-implement-thankq-crm/
- Published: 2013-03-26T11:31:05+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/newswire/thankq-logo-access-strapline[
1].png)

 

Plymouth Music Zone (PMZ) is an award winning music charity that believes passionately
in the power of music to reach out and help transform the lives of some of the most
vulnerable children, young people and adults across Plymouth and beyond. The charity
is known as a Centre of Excellence for cutting edge community music, engaging over
1,000 disadvantaged children, young people and vulnerable adults with over 50 weekly
activities, delivered by up to 25 music leaders.

 

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PMZ holds nearly 8,000 participant contact records on an Access database, nearly
all of whom require restricted access rights around protecting vulnerable people.
An Outlook database holds a further 2,000 contacts of partners and stakeholders.
There is no supporter and donor database, with gifts being recorded with paper filing
and records.

 

 

 

The charity recognised that there would be substantial benefit in bringing these
three core areas together into one integrated system, so, when the charity was awarded
Arts Council England Catalyst funding, it was decided that part of the funding would
be used to create a robust yet [flexible CRM system](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/)
to bring together data on participants, supporters and stakeholders in order to 
manage relationships effectively and sustainably.

 

 

 

PMZ selected thankQ CRM as it is a modular solution that is flexible and scalable
and so can grow along with its charitable activity and fundraising. thankQ functionality
will help PMZ develop a number of income generating activities, including individual
giving, major donor development, trusts and grants fundraising and legacy management.
In addition, thankQ will help PMZ improve its business processes, notably the capacity
to quickly and easily pull off KPI reports to enable effective project monitoring
and evaluation, in addition to impact measurement.

 

 

 

thankQ’s integration with Twitter and facebook will also give PMZ the ability to
develop relationships on platforms that are relevant and accessible to their key
audience.

 

 

 

Debbie Geraghty, Development Director for Plymouth Music Zone said of the appointment,‘
For us having a new CRM system is all about further developing and maximising the
quality and impact of our work. A vital part of that is enabling our supporters 
and stakeholders to be more central to helping us reach out and transform people’s
lives through music. We were very impressed with the capabilities and functionality
of the thankQ system. In particular, the user interface and the potential integration
with social media were big factors in our decision since we have such a growing 
online community’.

 * **[Wildfowl and Wetlands Trust chooses thankQ](https://fundraising.co.uk/2013/05/22/wildfowl-and-wetlands-trust-chooses-thankq/)**(
   22 May 2013)
 * **[Stonewall selects thankQ for CRM system](https://fundraising.co.uk/2011/04/10/stonewall-selects-thankq-crm-system/)**(
   10 April 2011)
 * **[thankQ CRM integrates with QuickBooks as popularity rises amongst not for profits](https://fundraising.co.uk/2011/06/14/thankq-crm-integrates-quickbooks-popularity-rises-amongst-not-profits/)**(
   14 June 2011)

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