# Concern Worldwide’s Facebook app asks How Irish Are You?

- Link: https://fundraising.co.uk/2013/03/17/concern-worldwide039s-facebook-app-asks-how-irish-are-you/
- Published: 2013-03-17T20:11:40+00:00
- Author: Howard Lake

International development charity Concern Worldwide has launched a Facebook app 
to celebrate St Patrick’s Day. In a humorous style it asks you “How Irish are you?”
At the end of the quiz it invites players to make a donation to Concern.

 

 

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The campaign has been created by digital agency Nonsense, and has been promoted 
with [Facebook ads](http://www.nosto.com/features/facebook-ads/) targeting potential
St. Paddy’s Day revellers in the US, UK and Ireland.

 

 

 

The Facebook app takes people through a funny set of questions on subjects from 
how you react in a crisis, to what your favourite pub is like.

 

![How Irish are you, asks Concern Worldwide?](https://www.fundraising.co.uk/files/
images/How-Irish-Are-You-question.jpg)

 

The quiz ends with a question about how generous to charity the player is. Concern
Worldwide, which was founded in Ireland, is happy to point out that Ireland is the
most charitable nation in Europe in terms of gifts per head, according to the 2012
World Giving Index by Charities Aid Foundation. Players are given extra points for
their ‘Irishness’ score if they choose to take a charitable action to support Concern.

 

 

 

![How Irish are you? Boost your score with a donation](https://www.fundraising.co.
uk/files/images/How-Irish-Are-You-score.jpg)

 

 

 

Nonsense’s Creative Director, Rob Mosley, said: “The mechanic taps into people’s
desire to get the highest score they can to incentivise the charitable action.”

 

 

 

At the end of the quiz players are encouraged to share their score on their Facebook
timeline to try to persuade their friends to get involved.

 

 

 

Concern’s Digital Marketing Manager, James Barker, said: “St. Patrick’s Day is really
important for Concern Worldwide, as we were established in Ireland over 40 years
ago. We want to engage our supporters online in a fun, light-hearted way while highlighting
the charitable nature of Irish people and encouraging others to give what they can
to tackle hunger with Concern.”

 

 

 

www.facebook.com/concernworldwide/app_556867664332570

 

 

 

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