# The #CharityShakeOff – A fundraising question

- Link: https://fundraising.co.uk/2013/03/06/charityshakeoff-fundraising-question/
- Published: 2013-03-06T13:12:34+00:00
- Author: Howard Lake

A quick follow-up on the Great Charity Shake Off from Kirsty Marrins

[The #CharityShakeOff](http://kirstymarrins.wordpress.com/2013/03/05/the-charityshakeoff).

Loved the idea behind the campaign and think something interesting has come out 
of the initial numbers…

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Macmillan received 191 votes and generated £1.69 per vote.  RNLI received 175 votes
and generated £2.31 per text.  Mencap received 27 votes at £3 per vote.  As Kirsty
has pointed out in the comments, I suspect there is an element of getting what we
ask for in our fundraising messages as RNLI simply asked for more via specific amounts…

What do you think?

 

 * **[Beware a fundraising brainfart](https://fundraising.co.uk/2013/04/04/beware-fundraising-brainfart/)**(
   4 April 2013)
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 * **[Lessons from Chichester Festival Theatre’s capital appeal telephone campaign](https://fundraising.co.uk/2013/04/16/lessons-chichester-festival-theatre039s-capital-appeal-telephone-campaign/)**(
   16 April 2013)