# Coca Cola gives away free money, provided you do something good with it

- Link: https://fundraising.co.uk/2013/03/01/coca-cola-gives-away-free-money-provided-you-do-something-good-it/
- Published: 2013-03-01T00:02:26+00:00
- Author: Howard Lake

Coca Cola, working with McCann Madrid, placed this special ATM in several different
streets in Madrid in the run-up to Christmas 2012. Users were presented with the
on-screen message ‘Get 100 euros. Without your card’. In other words, free.

 

The ‘Cashpoint of Happiness’ added: ‘But only if you agree to share it’.

## Advertisement

 

The ATM then gave some suggestions as to how to share it. Hire a storyteller for
children in your neighbourhood, buy some nappies for a pregnant woman, buy breakfast
for your office colleagues, and other ideas.

 

When you agreed to the terms, your video was taken.

 

Coca Cola’s video shows that a number of people did indeed do some good with the
money, delighting various people.

 * **[How 100 years of philanthropy has changed the world](https://fundraising.co.uk/2013/12/08/100-years-philanthropy-changed-world/)**(
   8 December 2013)
 * **[7 questions to Yoda, Certified Fundraising Jedi](https://fundraising.co.uk/2014/02/12/7-questions-yoda-certified-fundraising-jedi/)**(
   12 February 2014)
 * **[People prefer to donate to charities run by ‘amateurs’ rather than salaried staff](https://fundraising.co.uk/2014/10/28/people-prefer-donate-charities-run-amateurs-rather-salaried-staff/)**(
   28 October 2014)

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