# Fundraising comes in all shapes and sizes

- Link: https://fundraising.co.uk/2013/02/13/fundraising-comes-all-shapes-and-sizes/
- Published: 2013-02-13T13:15:23+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/number-one-dress-agency-clothes.
jpg)

 

How did I ever get into this, I often ask myself! Back in March 2012, I was asked
to help raise funds at a local ‘Open House’ in Hampshire for Naomi House Hospice.
I jumped at the chance because I love a challenge!

Asked to put together a rail of pretty, high-end, but affordable womenswear, along
with a few friends selling accessories, I turned up with three!  

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I found my pieces swiftly flying off the rails, and felt a huge sense of satisfaction
that, first, I actually got it right, but, more importantly, that I could contribute
so much more to that fab cheque we were going to write out to Naomi House at the
end of the afternoon.

## One year on

Almost a year later, and this very small business with a social conscience has gone
from strength to strength. We’re not talking ‘financially’ just yet, and we’re certainly
not talking huge growth, but that isn’t my main aim. I count my successes on the
funds I have helped to raise, the people I please, and the countless influential
and very helpful contacts I have made along the way in such a short space of time.

I have just been asked back on BBC Radio Oxford for a second time, and am appearing
in a feature in the March edition of _Hampshire Life_. 

 

![Natascia Lillywhite, The No. 1 Dress Agency](https://www.fundraising.co.uk/files/
images/nastacia-lillywhite.jpg)

_Photo: Natascia Lillywhite, The No.1 Dress Agency_

I’ve also recently become a proud member of [The Business Collective](http://www.thebusinesscollective.co.uk)–
an organisation enabling smaller businesses like me to engage in CSR.  It brings
together like-minded people who are able to share their expertise and resources 
and so, therefore, benefit from each other.  Anyway, really worth looking into if
you haven’t heard of them – a brilliant initiative.

Perhaps the current economic climate has given me a bit of a kick-start, but I am
a firm believer that women needn’t spend the earth in order to wear good quality,
bang on-trend clothing.  In a way, I am fighting the cause against what I call ‘
The Emperor’s New Clothes Syndrome’.  I know we can all be smarter than that!

## Which charities have benefited?

Since that very first sale, The No. 1 Dress Agency has helped raise lots of money
for several schools, local organisations and charities, including Cancer Research,
Marie Curie, Leukaemia & Lymphoma Research, Macmillan Cancer, The Red & White Appeal(
Southampton), and there are more bookings in the pipeline for Naomi House Hospice.

## How it works

I organise private fundraising events. For example, I'm hosting a coffee morning
sale next month to raise funds for a student travelling to Kenya to help a local
community, and a drinks party for a school mum raising funds for her daughter’s 
pre-school. 

I go wherever people want me.  I just hire a transit, wheel in my 3 rails, and off
I go!  It’s a completely crazy idea, but I love it and I think it’s working.  Yes–
I’ve made mistakes along the way.  Haven’t we all jumped at an opportunity to attend
a fundraising event, only to realise on arrival that it was perhaps the wrong choice?
We’ve all been there.  But that comes with experience I guess.

## The value of social media

What I have discovered to be a most incredibly powerful tool in all this is the 
whole social media platform.  Once an absolute opponent, I am completely converted
and an advocate of all things ‘Twitter’ and ‘Facebook’, albeit on a professional
basis. I find it absolutely invaluable.

## What next?

The last question Jo Thoenes asked me when I was at the BBC studios was "And where
would you like to see yourself in a year’s time?”.  She really got me!  I just stared
at her silently, panicking inside! 

"Er… well, I’d just like to be doing exactly what I’m doing now – pleasing people,
trying to get it right, keeping it all very small and keeping it personal”. 

Not sure if that made sense but those were my words straight from the heart.  Of
course, I’d like to make it work financially too, but I have no big aspirations 
here – just need enough to keep those rails constantly refreshed for the next event!

_Natascia Lillywhite runs [The No 1 Dress Agency](http://www.no1dressagency.co.uk),
a mobile fundraising boutique bringing on-trend fashion solutions for women with
a social and financial conscience._

 

 * **[Facebook app uses photos to drive donating clothes to charity](https://fundraising.co.uk/2013/02/13/facebook-app-uses-photos-drive-donating-clothes-charity/)**(
   13 February 2013)
 * **[Designer pencil auction to raise funds for Children in Crisis](https://fundraising.co.uk/2015/04/23/designer-pencil-auction-to-raise-funds-for-children-in-crisis/)**(
   23 April 2015)
 * **[New funding partnership will support UK fashion & textile workers with disabled children](https://fundraising.co.uk/2017/03/27/new-funding-partnership-will-support-uk-fashion-textile-workers-disabled-children/)**(
   27 March 2017)
