# Send a Net, Save a Life ads switch to a regular giving ask

- Link: https://fundraising.co.uk/2013/02/12/send-net-save-life-ads-switch-regular-giving-ask/
- Published: 2013-02-12T11:24:35+00:00
- Author: Howard Lake

**Its simple request for a donation of £3 by SMS text giving helped establish mobile
giving as a standard option for the public. As a result other charities have introduced
fundraising by text campaigns on trains and Tube trains, many of them choosing the
£3 level.**

 

[Christian Aid’s ‘Send a Net, Save a Life’](http://www.christianaid.org.uk/give/Nets/index.aspx)
campaign has been running for nearly three years, appearing on posters on London
Underground trains and other places.

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From this week Christian Aid have changed their original adverts to ask not for 
a one-off £3 gift, but for regular gifts of £3 a month. Christian Aid is working
with mobile fundraising specialists [Open Fundraising](http://www.openfundraising.com),
using their Mobilise system. This enables donors to send a text to set up a regular
gift. There is no need to ask for bank details or to answer a telephone call.

 

Paul de Gregorio, Head of Mobile at Open, said:

> “We have proved over the last 18 months that traditional advertising fused with
> mobile can generate hundreds of thousands of new supporters. Putting regular giving
> by text in these same places has the potential to change the way charities view
> regular giving recruitment.
> “Giving in this way is so simple. No bank details or name and address to share.
> See the ad. Send a text. You are giving. Easy”.

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