# Google to help 30,000 small charities improve their online fundraising

- Link: https://fundraising.co.uk/2013/02/05/google-help-30000-small-charities-improve-their-online-fundraising/
- Published: 2013-02-05T11:04:47+00:00
- Author: Howard Lake

Google, in partnership with the Media Trust and Charity Technology Trust, is to 
help 30,000 of the UK’s smallest charities improve their online fundraising.

 

The ‘Grow Your Charity Online’ campaign will provide free training and tools for
charities across the country.

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Charities will benefit from an online learning hub, specialised training, and workshops.

 

The initiative follows research by the Charity  Technology Trust that found that**
54% of charities in the UK would invest in online fundraising if money was no object**.
This is backed up by a survey by Lloyds Banking Group into internet skills across
the UK Small Business and Charity sector which found that **more than half of charities
need support with web design and management**.

 

The online hub gives some summary advice on various aspects of digital fundraising
and communications, including video, social media, email, blogging, and mobile design.
It highlights some of Google’s tools and services for charities, including Google
Drive (for cloud computing, or sharing documents remotely), Google Analytics, Google
+ pages, and [Google Grants for free advertising on Google](https://fundraising.co.uk/2016/11/15/google-grants-for-charities/).

## Grow Your Charity Online training courses

Google staff will travel across the UK during 2013 to meet with charities face-to-
face. They will also host a regular series of online educational events. Google 
UK employees will also dedicate a percentage of their work time towards the project,
by volunteering their Internet expertise at various workshops over the year.

 

Six events are listed at the campaign’s launch, although they are all paid-for Media
Trust courses.

 

Also, the examples of organisations using digital tools that are held up as ‘inspirational’
are mostly large organisations like Kiva, WaterAid, and RNLI, rather than the small
organisations who are being targted by the campaign.

 

Matt Brittin, VP of Google’s Northern & Central European operations, said: “The 
web is essential for charities to access new tools to share stories, help people
and raise money. Britain’s charities need sustainable, practical methods with which
to help themselves grow and really make a difference, and Grow Your Charity Online
aims to help these organisations ultimately succeed”.

 

Caroline Diehl, Chief Executive and founder of communications charity Media Trust,
said: “There are exciting times ahead as we look forward to engaging a talented 
group of Google staff as volunteers and mentors for a diverse range of charities
from across the UK.”

 

[www.growyourcharityonline.com](http://www.growyourcharityonline.com)

 

field_filed

 * **[Technology Trust offers Avoca tablets to charities](https://fundraising.co.uk/2014/04/02/technology-trust-offers-avoca-tablets-charities/)**(
   2 April 2014)
 * **[Bitdefender antivirus software now available to charities via software donation programme](https://fundraising.co.uk/2014/04/22/bitdefender-antivirus-software-now-available-charities-via-software-donation-programme/)**(
   22 April 2014)
 * **[Macmillan launches pilot corporate online raffle](https://fundraising.co.uk/2002/07/04/macmillan-launches-pilot-corporate-online-raffle/)**(
   4 July 2002)

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