# CRUK’s Dryathlon raises over £3 million

- Link: https://fundraising.co.uk/2013/02/05/cruk039s-dryathlon-raises-over-3m/
- Published: 2013-02-05T10:19:13+00:00
- Author: Howard Lake

Cancer Research UK’s first Dryathlon campaign has raised over £3 million. The campaign
adapted the popular effort to abstain from alcohol for a month after the excesses
of Christmas and the New Year.

 

Over 35,000 ‘Dryathletes’ took up the challenge and invited friends, family and 
colleagues to sponsor them for the month.

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Fundraisers could take the challenge alone or the could form a team with others.
CRUK’s campaign included various incentives including leaderboards featuring the
best performing fundraising teams, and digital badges to mark milestones and achievements
during January.

 

The campaign included humorous elements, such as The Golden Pass, an opportunity
to jump off the wagon for one night only – but only if you told your supporters 
and made a donation yourself. The charity suggested at least £15.

 

CRUK suggested various approaches to fundraising including:

 * acting as a designated driver for friends who were drinking and asking for donations
   in return
 * using a pint glass not for drinking but for collecting donations
 * putting on a fundraising event
 * getting sponsored to dress in fancy dress down the pub

It also provided a [range of images for printing out and using online](http://www.dryathlon.org.uk/2012/11/downloads-to-help).

 

![Dryathlon™ Mobile/SMS Text Donation Card](https://www.fundraising.co.uk/files/
images/cruk-dryathlon-donation-card-download.jpg)

 

_Dryathlon™ Mobile/SMS Text Donation Card_

 

![Dryathlon™ “Facebook” Support Me Banner](https://www.fundraising.co.uk/files/images/
cruk-dryathlon-facebook-support-mbanner.png)

 

_Dryathlon™ “Facebook” Support Me Banner_

 

![Dryathlon™ Facebook Banner](https://www.fundraising.co.uk/files/images/cruk-dryathlon-
facebook-banner.jpg)

 

_Dryathlon™ Facebook Banner_

 

At the end of the campaign it summarised the campaign’s success in an infographic:

> You did it Dryathletes! Over £3,000,000 raised for @[dryathlon](https://twitter.com/dryathlon)
> 2013 – you rock!! Now RT to tell the world [#Dryathlon](https://twitter.com/search/%23Dryathlon)
> [twitter.com/dryathlon/stat…](http://t.co/exDdzTDL)
> — CRUK’s Dryathlon (@dryathlon) [February 1, 2013](https://twitter.com/dryathlon/status/297296311043121153)

 

It is clear that the campaign will be run again in 2014 and probably as an annual
event.

 

[www.dryathlon.org.uk](http://www.dryathlon.org.uk)

 

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