# Homeless people present the weather forecast on TV

- Link: https://fundraising.co.uk/2013/02/04/homeless-people-present-weather-forecast-tv/
- Published: 2013-02-04T12:29:29+00:00
- Author: Howard Lake

A Romanian weather forecast is presented by a homeless man. The weather is explained
from his perspective and that of other people sleeping rough.

 

The idea, featured on [Osocio](http://osocio.org/message/homeless_people_as_weather_anchors),
originated with Saatchi & Saatchi Berlin but has spread to various countries including
Romania, Germany, Russia and soon Switzerland. In each country a homelessness charity
is involved in the campaign.

## Advertisement

 

At the end of the forecast the presenter asks viewers to donate to the charity.

 

It’s a striking idea that brings an issue home to viewers in a novel way. How do
you communicate the reality of life on the streets? Let one person explain it in
a very powerful way into thousands of warm homes, where people will notice the change
to the otherwise similar daily weather forecast.

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