# BHF's Love Installations are art for heart's sake

- Link: https://fundraising.co.uk/2013/02/04/bhf039s-love-installations-are-art-heart039s-sake/
- Published: 2013-02-04T13:01:13+00:00
- Author: Howard Lake

**The British Heart Foundation (BHF) has unveiled two large heart-themed art installations
in London's Covent Garden and Camden Lock with a combined education and fundraising
aim.**

Working with The Good Agency, BHF's 'Love Installations' mark National Heart Month.
They consist of giant L.O.V.E and Heart sculptures made of galvanised steel, both
over 2 metres high. 

The charity is encouraging people to make public declarations of love at the art
works from 1 to 17 February. In return for a **suggested minimum donation of £3**,
they can write a message on a heart-shaped fob and then attach it with a red lock
to one of the sculptures.

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![BHF Love Installations](https://www.fundraising.co.uk/files/images/love-installations1.
jpg)

The installations were created after research revealed that 86% of Londoners surveyed
said that they preferred romantic gestures rather than expensive gifts. A quarter
of them said that a love letter or poem was the perfect way to their heart.

Polly Shute, Fundraising Project Director, The British Heart Foundation explained:"
It appears there is a real appetite for genuine and meaningful gestures of love 
this Valentine’s Day and Love Installations successfully taps into this while helping
us to continue our life-saving work."

Chris Norman, Strategy Director at The Good Agency added: "We believe the best way
to engage new audiences is through something interactive that allows them to express
themselves in an emotional way. Where texts, emails and tweets are intangible and
disposable we wanted to create something that references a time when love had an
element of permanency".

The BHF is encouraging supporters to share their experiences at the Love Installations
on Twitter with the hashtag #BHFLove.

![BHF Love Installations - love heart](https://www.fundraising.co.uk/files/images/
love-installations-2.jpg)

www.bhf.org.uk/nationalheartmonth

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