# Government to match fund ActionAid's emergencies campaign 'Ready for Anything'

- Link: https://fundraising.co.uk/2013/02/01/government-match-fund-actionaid039s-emergencies-campaign-039ready-anything039/
- Published: 2013-02-01T11:35:23+00:00
- Author: Howard Lake

**The UK government’s Aid Match scheme will match fund public donations to ActionAid’s‘
Ready for Anything’ campaign which starts next week.**

The campaign, which has a target of £1.1 million, is designed to help the world’s
poorest people everywhere from Afghanistan to Burma to prepare for the next big 
natural disaster. It runs from 4 February to 3 May 2013.

## Global Emergencies Week

As part of the appeal, the charity is holding its first annual **Global Emergencies
Week** from 18 to 24 February, with people across the UK staging fundraising events.

## Advertisement

Justine Greening, Secretary of State for International Development, said: “Reducing
the impact of natural disasters saves money, lives and livelihoods, and helps poor
rural communities develop longer term ways of earning a living from the land they
depend on. Through DFID match funding, UK taxpayers will help double the impact 
of ActionAid’s Ready for Anything campaign so that vulnerable people have a better
chance of surviving the next natural disaster they face.”

## Call My Wine Bluff

The appeal is being supported by Laithwaite’s Wines, who have been working with 
ActionAid for a number of years. The company will promote Ready for Anything to 
its customers across the UK.

The charity’s annual gala event, Call My Wine Bluff, will take place during the 
campaign in London. The event features a celebrity panel in a wine-themed take on
the classic TV game show. All donations made at the event itself will be doubled
by the UK government. Call My Wine Bluff has raised more than £625,000 so far to
support children and communities who face poverty and injustice. 

The Ready for Anything campaign will be communicated via direct mail, HTML email
and media advertising.

www.actionaid.org.uk/ready