# JustGiving reports near doubling in mobile traffic after Christmas

- Link: https://fundraising.co.uk/2013/01/28/justgiving-reports-near-doubling-mobile-traffic-after-christmas/
- Published: 2013-01-28T23:57:53+00:00
- Author: Howard Lake

**Online giving platform JustGiving reports that traffic to the website from mobile
phones and tablets nearly doubled after Christmas.**

Mobile visits to the site increased from 402,000 in the fortnight before Christmas(
12-24 December) to 770,000 in the fortnight after Christmas (26 December to 7 January).
Now mobile traffic makes up 44% of all visits to the platform.

The company attributes this sudden rise to the number of smartphones and tablets
given as gifts at Christmas.

## Advertisement

Apple products such as iPhones and iPads dominated the increased numbers, with a
rise of 92% to 264,000 visits, but Android products rose by 95% to 85,000 visits.
Traffic from desktop computers remained relatively stable during this period.

Social media channels are being used successfully to persuade people to give using
their mobile device: 15% of smartphone and tablet traffic to the site came from 
Facebook mobile.

The statistics were announced ahead of JustGiving’s Impact Through Innovation Conference,
which takes place in London tomorrow.

Charity staff that are not attending in person can follow #jgimpact on Twitter for
updates and discussions at the conference, while JustGiving member charities can
watch the conference on a livestream video.

www.justgiving.com/en/impact-through-innovation

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