# Bluefrog Presents… The Secret Life Of A Donor

- Link: https://fundraising.co.uk/2013/01/27/bluefrog-presents-secret-life-donor/
- Published: 2013-01-27T00:04:07+00:00
- Author: Howard Lake

A film produced for fundraising agency Bluefrog. In a humorous and self-deprecating
style it demonstrates that donors with the best of intentions can be put off giving
altogether by repeated exposure to fundraising requests from a wide range of charities.
Every day donors receive direct mail packs, see newspaper adverts, encounter street
collectors and sometimes face-to-face fundraisers. It’s enough to stop you wanting
to give to charity at all, the film seems to suggest. Perhaps the film is intended
to remind fundraisers that their message exists in a context of many similar messages,
and it uses humour to make that situation plain. But what can fundraisers do about
it? Perhaps that’s where Bluefrog comes in – understanding donors, carefully crafted
and timed messages to the right people. Yet the film is just stating the obvious,
whether it covers charity messages or for-profit messages. We are all bombarded 
with multiple adverts and marketing messages in many different forms every single
day. While we might find the volume annoying, they don’t result in empty shops and
restaurants, and people cancelling all their financial products. So, I’m not sure
of the value of this film. Fundraisers operate in a complex world, as do all marketers.
Will that stop donors giving? It hasn’t done so so far.

 * **[A data protection issue we can’t afford to ignore](https://fundraising.co.uk/2013/02/15/data-protection-issue-we-cant-afford-ignore/)**(
   15 February 2013)
 * **[Irish Charities Act consultation deadline is 20th March](https://fundraising.co.uk/2013/03/17/irish-charities-act-consultation-deadline-20th-march/)**(
   17 March 2013)
 * **[First guide to Charitable Incorporated Organisations published by DSC](https://fundraising.co.uk/2013/06/06/first-guide-to-charitable-incorporated-organisations-published-by-dsc/)**(
   6 June 2013)

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