# @vineapp – you’ve got 6 seconds so make them count!

- Link: https://fundraising.co.uk/2013/01/26/vineapp-you039ve-got-6-seconds-so-make-them-count/
- Published: 2013-01-26T10:22:34+00:00
- Author: Guest Blogger

**Two days ago my colleague [Paul](http://twitter.com/paulashton1979) sent me a 
link to this new video service from Twitter called Vine ([@vineapp](http://twitter.com/vineapp))–
he described it as “Like instagram is for quick, nice, easy to share pics on the
go, Vine, is a little app that allows you to record and share 6-second videos that
loop”.**

48 hours later, two UK charities are already using Vine in quite innovative ways.
Have a look at [@DiabetesUK](http://twitter.com/DiabetesUK) and [@DogsTrust](http://twitter.com/DogsTrust)
Vine videos:

> Hi [@Crawls18](https://twitter.com/Crawls18?ref_src=twsrc%5Etfw) – we made you
> a little video… Keep it going! [#thankyou](https://twitter.com/hashtag/thankyou?src=hash&ref_src=twsrc%5Etfw)
> [http://t.co/GFjeWdfG](http://t.co/GFjeWdfG)
> 
> ## Advertisement
> 
> — Diabetes UK (@DiabetesUK) [January 25, 2013](https://twitter.com/DiabetesUK/status/294757692218671105?ref_src=twsrc%5Etfw)

Thanking a supporter fundraising for the charity.

 https://twitter.com/JosephFreeman/status/294822920327401472

23 retweets in in less than 20 hours.

I think Vine could be the next big thing for UK charities and could help them in
engaging with donors, cultivate supporter relationships and aid their fundraising
strategy. Using video has been always very powerful for storytelling and for charities
to pass their messages to the public.

The difference with Vine is that the 6-second limitation will make charities and
supporters use video in quite innovative ways.

Vine is currently available only on Apple mobile devices (iPhone and iPad) but if
it continues to be popular at this rate I’m sure it will be introduced to Androids
and the new BB10.

_**[Vasileios Kospanos](http://twitter.com/vasilakosp)** (@vasilakosp) is the NFP
Marketing Exec for @TheAccessGroup, home of @AccessaCloud and @thankQ\_HQ. He’s 
an online marketer, into social media, blogging and fundraising, committed to the
third sector and fundraising best practice. Views here are his own and do not represent
anyone’s interests._

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