# Variety launches Monsters Inc. Gold Hearts badge

- Link: https://fundraising.co.uk/2013/01/23/variety-launches-monsters-inc-gold-hearts-badge/
- Published: 2013-01-23T07:06:37+00:00
- Author: Howard Lake

**Children's charity Variety has produced a Gold Heart Badge featuring characters
from Disney•Pixar’s film Monsters Inc. The badges are being sold to raise money 
for sick, disabled and disadvantaged children supported by the charity.**

The badge, produced in association with Walt Disney Pictures, coincides with the
3D re-release of Monsters Inc.

The special edition badge is being sold from the online Variety Shop for £3 and 
at selected cinemas and retailers across the UK for £1. Participating retailers 
include Odeon, H Samuel, [Leeds Building Society](http://www.leedsbuildingsociety.co.uk/pressoffice/press-release/pressrelease-24-01-2013.html)
and Gold Hearts sponsor Cineworld Cinemas.

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**Variety's Gold Heart Appeal**

Since 1991, Variety’s Gold Heart Appeal has been the charity’s signature campaign
in the UK and worldwide.

In recent years the charity has worked with film companies, including Disney, Lucasfilms,
Paramount, DreamWorks, and Warner Bros. to design an annual special edition badge,
based on a universally recognised film, character or celebrity. So far, the appeal
has raised more than £20 million to help thousands of children and young people 
in the UK.

Marsha Rae Ratcliff, creator of Variety’s Gold Hearts and the first woman to become
Chief Barker of Variety, said: "We are grateful to Disney and Pixar for their support
and partnership on this year’s Monsters Inc themed badge as well as to the public
who continue to purchase these and help raise funds for the sick, disabled and disadvantaged
children we work with across the UK."

http://variety.org.uk/shop_cat.php?id=3

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