# Simplyhealth to donate extra £150k to Heart Research UK for Facebook ‘likes’ - Link: https://fundraising.co.uk/2013/01/17/simplyhealth-donate-extra-150k-heart-research-uk-facebook-039likes039/ - Published: 2013-01-17T10:56:31+00:00 - Author: Howard Lake ![](https://www.fundraising.co.uk/files/images/news/simplyhealth-150k-heart-research- uk.jpg) Having raised £30,000 for Heart Research UK last year, Simplyhealth is now increasing its target to £150,000 to fund a joint research project with the charity to look at the link between heart health and dental health.   Like the 2012 [Facebook ‘like’ campaign](https://fundraising.co.uk/simplyhealth-donate-30000-heart-research-uk-facebook-039likes039), the health company will donate £1 to [Health Research UK](http://www.heartresearch.org.uk) for every ‘like’ received on its Facebook page. ## Advertisement   The campaign is being promoted again with a national TV advert, which runs from 14 January to 10 March 2013. Clare Lee, Head of Brand at Simplyhealth said: “With the help of our Facebook fans we aim to donate £150,000 to fund a research project that helps us all understand more about how our dental health can affect our heart”.   As well as useful images and videos, visitors to Simplyhealth’s Facebook page can show their support and become ‘Simplyhealth Supporters’. uploading a picture of themselves, they can share with their Facebook friends the reasons why they choose to support the campaign and encourage others to do the same.   For the past 140 years Simplyhealth has been helping people access affordable healthcare through health cash plans, dental plans and private health insurance to individuals, families and businesses.   www.facebook.com/SimplyhealthUK * **[Localgiving to promote small charities on TV through Sky AdSmart](https://fundraising.co.uk/2013/10/18/localgiving-promote-small-charities-tv-through-sky-adsmart/)**( 18 October 2013) * **[Children with Cancer UK uses DRTV ad in donor acquisition campaign](https://fundraising.co.uk/2014/10/23/children-cancer-uk-uses-drtv-ad-donor-acquisition-campaign/)**( 23 October 2014) * **[The Children’s Trust uses DRTV and posters for integrated donor recruitment campaign](https://fundraising.co.uk/2014/10/28/childrens-trust-uses-drtv-posters-integrated-donor-recruitment-campaign/)**( 28 October 2014)