# Open Fundraising to develop mobile giving for Child’s i

- Link: https://fundraising.co.uk/2013/01/10/open-fundraising-develop-mobile-giving-child039s-i/
- Published: 2013-01-10T10:56:48+00:00
- Author: Howard Lake

Mobile fundraising specialists Open Fundraising are developing a mobile giving strategy
for Child’s i Foundation, the charity that helps abandoned babies in Uganda.

 

Although a new charity, Child’s i has built up a loyal group of supporters and donors
using social media tools. So one of Open Fundraising’s first aims is to integrate
mobile giving with the charity’s website and Facebook page.

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The company will deploy **Mobilise**, its SMS-based regular giving platform, for
the fundraising activity. The donation function on a web page looks like this:

 

 

Note that this is a live link, so comes with some legal T&C: _You can Stop at anytime
by replying STOP. If for whatever reason you don’t want to give, reply SKIP to your
monthly text and you will skip a payment._

 

New SMS donors receive this video by SMS when they sign up:

 

 

Kirsty Stephenson at Child’s i said: “As soon as I heard about Mobilise I thought
it was a great fit for Child’s i Foundation. We really, really need regular donors
now our project is fully established and £3 is a very manageable donation for most
people – plus it is incredibly easy and quick to set up (none of the complex online
forms and bank details required). Most importantly though, it is a very transparent
way of giving – the donor is reminded every month before the donation is charged
to their phone bill and given the opportunity to skip or stop”.

 

She added: “We’re also quite aware that people are on their smartphones all the 
time and we can share information and video updates with our donors about Child’s
i Foundation through Mobilise. Although Facebook and Twitter serve us well in terms
of delivering news and sharing views, we shouldn’t always expect our community to
come to us – mobile is an alternative and incredibly effective medium to keep our
donors up to date.”

 

[Open Fundraising](http://www.openfundraising.com)‘s Paul de Gregorio commented:“
It’s really exciting to be working with Child’s i to bring mobile giving into their
fundraising mix using the Mobilise system. Large charities will rely on telemarketing
to recruit Mobilise donors, but regular giving by SMS is so much more than a telemarketing
product! Mobile is social and we know that Child’s i fully grasp this and will use
a variety of methods to recruit mobile supporters”.

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