# JustGiving expects digital donations to peak on 21 December

- Link: https://fundraising.co.uk/2012/12/21/justgiving-expects-digital-donations-peak-21-december/
- Published: 2012-12-21T08:49:04+00:00
- Author: Howard Lake

**Online fundraising service JustGiving anticipates that 21 December will see the
largest amount donated online in one day in the whole of 2012. Based on previous
festive season giving figures for the site, online giving is expected nearly to 
double today, compared to an average December day.**

[JustGiving](http://www.justgiving.com) reports that the most generous day for online
giving typically falls about four or five days before Christmas, before offices 
and workplaces close for the holiday.

A growing volume of donations will be made using smartphones and tablets, according
to JustGiving’s research, and this is likely to jump significantly in the New Year
as many people start using their new technology Christmas presents.

## Advertisement

This heightened ‘Christmas spirit’ is helped along by evolving technology, with 
a significant proportion of these spontaneous offerings expected to come from mobile
devices such as smartphones and tablets. For example, in January 2012 the online
giving platform saw a 100% month on month jump in traffic from mobiles.

The growth in mobile donations is happening in other areas too. Tonight’s [Text Santa](http://www.itv.com/textsanta)
event on ITV is encouraging the public to make donations via text or online.

## Top online giving days on JustGiving.com

The “most generous day of the year” for donations on JustGiving in recent years 
have been:

 * 2007: 21 December
    
 * 2008: 23 December
    
 * 2009: 22 December
    
 * 2010: 22 December 
    
 * 2011: 22 December

## Spread the Joy

JustGiving is highlighting nine inspirational Christmas fundraising initiatives 
in the run up to Christmas with its [Spread the Joy](http://JustGiving.com/en/discover)
campaign. The company will donate £1,000 to the story that is shared the most on
social media by Christmas.

 * **[JustGiving overhauls donation fee model to let donors take on costs](https://fundraising.co.uk/2018/04/26/justgiving-overhauls-donation-fee-model-let-donors-take-costs/)(
   26 April 2018)**
 * **[Prêt launches fundraising Christmas sandwich in July](https://fundraising.co.uk/2021/07/15/pret-launches-fundraising-christmas-sandwich-in-july/)(
   15 July 2021) **
 * **[JustGiving experiences a mobile Christmas](https://fundraising.co.uk/2014/01/08/justgiving-experiences-mobile-christmas/)(
   8 January 2014)**