# Pell & Bales to advise Royal British Legion on comprehensive fundraising programme

- Link: https://fundraising.co.uk/2012/12/12/pell-amp-bales-advise-royal-british-legion-comprehensive-fundraising-programme/
- Published: 2012-12-12T11:02:06+00:00
- Author: Howard Lake

Telephone fundraising specialists Pell & Bales have been asked by The Royal British
Legion to advise and work on a comprehensive fundraising programme including donor
acquisition, supporter retention and lottery giving. The contract will run for three
years.

The Legion appointed the agency after a tendering process and a three-month calling
trial.

Pell & Bales have begun working with 21 new charity clients this year, including
Alzheimer's Research UK, Marie Curie Cancer Care and World Cancer Research Fund.

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