# First TV advert for microloans site lendwithcare

- Link: https://fundraising.co.uk/2012/12/08/first-tv-advert-microloans-site-lendwithcare/
- Published: 2012-12-08T12:12:00+00:00
- Author: Howard Lake

![lendwithcare.org In assouciation with The co-operative](https://www.fundraising.
co.uk/files/images/news/lendwithcare-in-assoc-the-cooperative.gif)

**CARE International’s lendwithcare.org site is being advertised on TV for the first
time. The advert will run for a test period of ten days on a limited number of daytime
channels.**

Lendwithcare was launched just over two years ago to enable people in the UK to 
support entrepreneurs in developing countries who needed a small loan to start or
grow their small business.

The advert was created by fundraising agency Bluefrog in collaboration with Director/
Producer Fiona Molloy. It airs for the first time on 10 December.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Tracey Horner, Head of Lendwithcare.org, said that the advert is unlike other charity
DRTV adverts. Featuring supporters and the people they helped with loans, it conveys
a consistently positive tone. There is no telephone response number, only a web 
address as lendwithcare.org is an online-only product.

Horner commented: “We know from the high levels of engagement we have with our 7,000
lenders that once people hear about lendwithcare.org they love the concept of making
a loan which can then be recycled to another entrepreneur once it has been paid 
back. We hope that this TV ad will bring lendwithcare to a wider audience”.

 

 

Aline Reed at Bluefrog added: “Budget and schedule were tight, but we came up with
an approach that explains the micro-finance offer using the voices of real lenders
and the entrepreneurs they’ve helped. This brings Lendwithcare to life, showing 
the very real connection between lenders and the people whose lives they’ve changed.”

[www.lendwithcare.org](http://www.lendwithcare.org)

 

 * **[Al Rayan Bank & Islamic Relief partner to support Sharia-compliant microfinance](https://fundraising.co.uk/2017/02/20/al-rayan-bank-islamic-relief-partner-support-sharia-compliant-microfinance/)**(
   20 February 2017)
 * **[Humaniq to use blockchain for social good](https://fundraising.co.uk/2017/05/02/humaniq-to-use-blockchain-for-social-good/)**(
   2 May 2017)
 * **[Lendwithcare promotes gift vouchers for Christmas](https://fundraising.co.uk/2012/12/06/lendwithcare-promotes-gift-vouchers-christmas/)**(
   6 December 2012)

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