# From Retention Song to Last Christmas (The JGA Supporter Care Mix)

- Link: https://fundraising.co.uk/2012/11/23/retention-song-last-christmas-jga-supporter-care-mix-0/
- Published: 2012-11-23T13:35:13+00:00
- Author: Howard Lake

Like many others, we thoroughly enjoyed Reinier Spruit’s excellent lyrical reworking of the classic Redemption Song into Retention Song.   It set us to thinking we should offer up a festive response of our own, so Claire in our office has provided the JGA perspective on supporter care using Wham’s (slightly less classic) Last Christmas. Advertisement   And like Reinier says. “Just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me… The best performance can do the opening plenary at all fundraising conferences in 2013! Who says fundraising can’t be fun?”   Wham’s Last Christmas (JGA Supporter Care mix)   Last Christmas I gave you a gift But the very next day, you wrote me again This year To save me from tears I’ll give it to someone different   Once bitten and twice shy I keep my distance But you still make me sigh Do not mail me!! I know your game For it’s been a year And still more of the same: Still no bloody thank you, yet a Gift Aid form?! Well I might be AB1 but pull the other one…   Now I know what a fool I’ve been I send my cash elsewhere Though you keep asking me again (and again)   So many charities who want to be my friend Well just don’t bother To follow another trend I need to feel I matter As a donor and a friend Me? I guess I was just another bit of “data” to send   A name on a database With some value to shift I never felt special Just another average gift Now I’ve found another causes that matters Please don’t bother me again   A name on a database With some value to shift I never felt special Just another average gift Maybe next year I’ll give them something special I’ll give them something special   So that’s Retention Song and Last Christmas – anyone else got one to add? Zynga launches in-game donations on FarmVille and other games (30 November 2012) Action for Children Christmas Appeal 2012 (30 November 2012) What happens to charitable giving at Christmas? (21 December 2012)