# Red Cross leads the way in showcasing causes on the high street – which other charities will follow in its footsteps?

- Link: https://fundraising.co.uk/2012/11/22/red-cross-leads-way-showcasing-causes-high-street-which-other-charities-will-follow-its-footsteps/
- Published: 2012-11-22T16:36:15+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Staffie outside shop with danger
sign JJT.JPG)

![](https://www.fundraising.co.uk/files/Staffie outside shop with danger sign JJT_0.
JPG)

 

So British Red Cross fundraisers are taking defibrillators to the streets. What 
a brilliant idea that will no doubt save lives, improve The Red Cross’ fundraising
income AND improve the image of street fundraisers no end.

I’m sure BHF will follow suit but what other brands could benefit society and themselves
more by show-casing what they do on the high street? Will we soon see THT’s street
fundraisers handing out free condoms? Or perhaps Dogs Trust will start sending its
street fundraisers out with sad looking and new-home-needing Staffies? The opportunities
are endless, but I am really looking forward to receiving my free tree saplings 
next time I’m approached to sign up to The Woodland Trust.

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[http://uk.linkedin.com/pub/john-thompson/0/898/a5](http://uk.linkedin.com/pub/john-thompson/0/898/a5)

 

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