# Stephen Pidgeon: direct mail in a digital world – raise some serious money

- Link: https://fundraising.co.uk/2012/11/21/stephen-pidgeon-direct-mail-digital-world-raise-some-serious-money/
- Published: 2012-11-21T20:07:03+00:00
- Author: Howard Lake

**Stephen Pidgeon talks to Jan Uekermann of [Fundcast](http://januekermann.wordpress.com)
about the continued importance of direct mail, in particular contrasting its income
compared to online fundraising. But he notes that it is a combination of both direct
mail and online that can bring in even better results.**

He was speaking at the International Fundraising Congress in Holland in October 
2012.

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