# Retention Song – the fundraiser’s anthem - Link: https://fundraising.co.uk/2012/11/20/retention-song-fundraiser039s-anthem/ - Published: 2012-11-20T08:35:06+00:00 - Author: Howard Lake **I heard [Gangnam Style](http://en.wikipedia.org/wiki/Gangnam_Style) just a few too many times in sessions at this year’s International Fundraising Congress. However,** next year’s event, and other fundraising conferences, could be dominated by a Bob Marley song, focusing on the importance of donor retention. Of course, Marley’s appreciation of donor attrition rates has not been noted before, but Reinier Spruit, co-founder of [101fundraising](http://101fundraising.org), the fundraising crowdblog, hasn’t let that get in the way of a good idea. He has rewritten the lyrics to Marley’s ‘Redemption Song’ to make it ‘Retention Song’, and he is encouraging fundraisers and fundraising teams to perform it and video their performance. ## Advertisement **SEE ALSO: [Fundraising Tune of the Day for fundraisers under lockdown](https://fundraising.co.uk/2020/04/14/fundraising-tune-of-the-day-for-fundraisers-under-coronavirus-lockdown/)( 14 April 2020)** This new anthem for fundraisers (did we ever have an anthem before?) includes lyrics such as: _“Oh man they stay with us for gentle reasons;_ _None but ourselves are there to blame._ _Shed a tear for inactive supporters,_ _‘Cause none of you can stop them leave.”_ and the refrain: _‘Cause all we ever have: _ _Retention songs; _ _Retention songs”._ Here is a reminder of the original, but [visit 101fundraising for the reworked lyrics](http://101fundraising.org/2012/11/retention-song/). So, lively up yourself, stir it up, and make that video. Who knows, this could be the party piece of fundraising conferences around the world in 2013. * **[Charlie Hulme appointed MD of DonorVoice in the UK](https://fundraising.co.uk/2014/02/12/charlie-hulme-appointed-md-donorvoice-uk/)**( 12 February 2014) * **[IFC 2014 – a selection](https://fundraising.co.uk/2014/10/30/ifc-2015-selection/)**( 30 October 2014) * **[DonorVoice offers white paper and webinar on reducing donor churn](https://fundraising.co.uk/2014/12/02/donorvoice-offers-white-paper-webinar-reducing-donor-churn/)**( 2 December 2014)