# BBC Children in Need uses mobile app Blippar to engage with donors - Link: https://fundraising.co.uk/2012/11/15/bbc-children-need-uses-mobile-app-blippar-engage-donors/ - Published: 2012-11-15T12:07:50+00:00 - Author: Howard Lake ![](https://www.fundraising.co.uk/files/images/news/blippar-pudsey-2012.jpg) ![](https://www.fundraising.co.uk/files/images/news/blippar-pudsey-2012_0.jpg) BBC Children in Need is working with visual discovery app Blippar to provide donors with an engaging reason to donate to the appeal, which airs this Friday. As well as featuring a link to make a donation using PayPal to BBC Children in Need, the app offers exclusive content to users, and gives them the chance to have their photo taken with stars via the virtual celebrity photobooth. Pictures can be taken with Alexandra Burke, Stacey Solomon, Peter Andre and of course Pudsey. The Blippar app is free to download. It is activated by simply hovering the phone's camera over the BBC Children in Need logo anywhere you see it. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) Sarah Monteith, BBC Children in Need Director of Marketing and Fundraising said:" We're always looking for new and innovative methods of increasing engagement with BBC Children in Need. The BBC Children in Need logo is so ubiquitous, which makes it such a great marker for Blippar. We particularly love the ability to take pictures with Pudsey, which we think kids will absolutely enjoy". The [Mitt Romney presidential campaign](http://www.youtube.com/watch?v=MW6m3THP1cM&feature=youtube_gdata) is just one of the organisations that have used Blippar to engage with and fundraise from supporters. [www.bbc.co.uk/programmes/b008dk4b/features/cin-digital-fun](http://www.bbc.co.uk/programmes/b008dk4b/features/cin-digital-fun) * **[BBC iPudsey app reviewed](https://fundraising.co.uk/2012/12/04/bbc-ipudsey-app-reviewed/)**( 4 December 2012) * **[Do the DEC and CIN appeals show public confidence in giving is returning?](https://fundraising.co.uk/2013/12/02/dec-cin-appeals-show-public-confidence-giving-returning/)**( 2 December 2013) * **[Lloyds Banking Group to help double schools fundraising for BBC Children in Need](https://fundraising.co.uk/2014/10/07/lloyds-banking-group-help-double-schools-fundraising-bbc-children-need/)**( 7 October 2014)