# Toy advert to raise funds for Great Ormond Street Hospital

- Link: https://fundraising.co.uk/2012/11/13/toy-advert-raise-funds-great-ormond-street-hospital/
- Published: 2012-11-13T00:44:16+00:00
- Author: Howard Lake

**A Christmas advertising campaign by Barclaycard and mobile music app Shazam will
raise funds for Great Ormond Street Hospital. The campaign is set in a toy shop 
and promotes the ease of payment of Barclaycard's mobile and contactless payment
system.**

In the advert toy monkey 'Mr B' helps advise a father who is overwhelmed by the 
process of buying Christmas presents. Comic actor James Corden providers the voice
for the monkey.

Viewers are encouraged to interact with the advert by using the music recognition
app Shazam to 'tag' the ad as it is broadcast in order to try to win prizes. Barclaycard
will donate £5 to Great Ormond Street Hospital for each prize won.

## Advertisement

[www.facebook.com/barclaycard](http://www.facebook.com/barclaycard)

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