# Crowdfunding expert joins Good Innovation

- Link: https://fundraising.co.uk/2012/10/23/crowdfunding-expert-joins-good-innovation/
- Published: 2012-10-23T11:47:04+01:00
- Author: Howard Lake

**Crowdfunding pioneer Ryan Bromley has joined innovation consultancy Good Innovation
to help other charities develop their digital and social media impact.**

He joins from Cancer Research UK (CRUK) where he was Online Community Manager. While
there he integrated the [MyProjects](http://myprojects.cancerresearchuk.org) site
with the charity’s regionally based community fundraisers, increasing community 
fundraising n the site by 91%. This year CRUK expects a further 100% increase in
income from the site.

Bromley said: “Crowdfunding is still in its infancy and at CRUK, we knew we didn’t
have a tried and tested formula to follow. However, we could see the potential existed
for significant returns, and by persevering and learning lessons along the way, 
MyProjects is now delivering both income and new supporters.”

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At Good Innovation one of Bromley’s first projects is to help the RSPCA develop 
their new crowdfunding initiative and secure support from across the organisation.

Julian Holmes-Taylor, Head of Fundraising at RSPCA, said: “We’re excited to see 
the potential that a bespoke crowdfunding platform will offer us and are eager to
see how it is going to shape the future of our fundraising initiatives.”

www.goodinnovation.co.uk

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