# YouTube adds campaign and thermometer function for nonprofits’ videos

- Link: https://fundraising.co.uk/2012/10/22/youtube-adds-campaign-and-thermometer-function-nonprofits039-videos/
- Published: 2012-10-22T14:12:41+01:00
- Author: Howard Lake

**Charities that use YouTube’s Nonprofit Programme now have more functionality at
their disposal. “YouTube Campaigns” enables charities to set a campaign goal for
their video or videos and to promote this goal.**

This could be a target number of views for that particular video, perhaps with the
opportunity to secure a donation when the target is reached. For example, a company
or individual might donate a significant sum once a video reaches one million views.
It could be to secure sign-ups to a petition, or a number of donations.

People viewing the video will then see an overlay of a thermometer-style image indicating
the level of progress towards that target.

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The progress bar will also show up on the charity’s YouTube channel page.

The Rainforest Alliance are using this new tool from YouTube.

The YouTube Nonprofit Programme team explained: “This new feature allows nonprofits
to create campaigns with goals like increasing views or subscribers, track their
progress, and let people to contribute to their goals.”

There are 18,000 nonprofits signed up to the [Nonprofit Programme](http://www.youtube.com/nonprofits)
so expect to see some of them testing out this tool now.