# New Global Head of Communications at Fundraising Initiatives

- Link: https://fundraising.co.uk/2012/10/15/new-global-head-communications-fundraising-initiatives/
- Published: 2012-10-15T12:58:39+01:00
- Author: Howard Lake

**Adrian Cutcliffe has been appointed as Global Head of Communications at specialist
fundraising services provider the Fundraising Initiatives group. The newly created
role is designed to support the organisation’s recent international growth and new
service releases planned for 2013.**

Cutcliffe was previously marketing manager at Blackbaud Europe where he he spearheaded
development of Blackbaud’s annual Global SONI (State of the Nonprofit Industry) 
Survey.

At Fundraising Initiatives he will be responsible for a full brand review, communications
planning, collaborative partnerships and product marketing for the group’s migration
to integrated, multi-channel fundraising and supporter management.

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Cutcliffe joins his former Blackbaud Europe colleague Martin Jervis who, as Chief
Operating Officer at Fundraising Initiatives, has focused on new product development
to support charities in managing donor acquisition and stewardship, while reducing
supporter attrition.

Jervis said: “Adrian Cutcliffe brings a crucial skill set with significant fundraising
experience and influence at an international level. He joins our team to help us
deliver new integrated fundraising services to nonprofits around the world, ensuring
communications policies are consistent and our brand and reputation convey across
all channels and all borders effectively”.

As well as operating in the Americas, Europe and South Africa, Fundraising Initiatives
is also planning to expand into India and Australasia.

www.fundraising-initiatives.org

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