# Crisis aims to raise over £600,000 from corporates with 2012 Christmas e-card

- Link: https://fundraising.co.uk/2012/10/15/crisis-aims-raise-over-600000-corporates-2012-christmas-ecard/
- Published: 2012-10-15T07:45:00+01:00
- Author: Howard Lake

**Crisis, the national charity for single homeless people, is again inviting companies
across the UK to buy special e-cards to help it support vulnerable people during
the festive season. The charity aims to raise over £600,000 this year from the initiative,
since it began in 1995.**

The Crisis Christmas Card will be promoted by a series of adverts in the Financial
Times; all companies that purchase an e-card will be thanked in future adverts to
run in the newspaper.

Companies can pick from eight one-minute video e-cards which feature individuals
who have been helped by Crisis, singing classic Christmas songs. The e-cards will
be aligned with the sponsoring company’s logo and a Christmas greeting. An [example of the singing and dancing e-card can be viewed here](http://christmascard2012.crisis.org.uk/d88c8450).

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Leslie Morphy, Chief Executive of Crisis, said: “The Crisis Christmas Card features
real people who have been helped out of homelessness by Crisis. We hope that companies
will find them moving and authentic and choose these e-cards to replace their usual
paper Christmas card mailings”.

Nearly £9 million has been raised by the Crisis Christmas Card campaign since it
began in 1995.

Companies have to sign up by 16 November 2012.

http://christmascard.crisis.org.uk

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