# Lasa shares what charity leaders need to know about digital communications

- Link: https://fundraising.co.uk/2012/10/11/lasa-shares-what-charity-leaders-need-know-about-digital-communications/
- Published: 2012-10-11T10:19:30+01:00
- Author: Howard Lake

Technology and welfare charity Lasa has published a collection of advice for charity
leaders on what they should know about digital technology. ‘**Digital: What Every
Charity Leader Should Know**‘ is a report that features advice from key opinion 
leaders such as Martha Lane Fox and Beth Kanter on how charity leaders can best 
exploit digital tools’ potential for income generation, collaboration and engaging
with supporters.

 

The report features contributions from **charities** such as NCVO, UNICEF UK, CLIC
Sargent, and Merlin; from **US-based nonprofits** NTEN and Techsoup Global; the **
funder** Nominet Trust; and **charity sector specialists** including Rosie Chapman
and Rachel Beer. UK Fundraising’s Howard Lake also contributed.

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Lasa asked participants to summarise their top five insights into the use of digital
technology for the sector’s sustainability, using one slide each.

 

Launching the report, Terry Stokes, Lasa’s CEO, said: “This report brings together
insights from some of the sector’s most influential thinkers into how digital can
help charity leaders not only weather these exceptionally tough times but seize 
new opportunities to raise funds, engage stakeholders and collaborate.”

 

 ** [Charity Digital Leaders Report](http://www.slideshare.net/LasaCharity/charity-digital-leaders-report-final3-14649007)**
from **[LasaCharity](http://www.slideshare.net/LasaCharity)**

 

## Debating digital

 

The report’s findings will be debated by charity CEOs and other opinion leaders 
on 6 November at a Lasa event hosted by charity and commercial law firm Bates Well
and Braithwaite. The event is one in a series from Lasa, funded by Google.

 

If you have a view on what charity sector leaders should know about digital, Lasa
invites you to tweet your comment to @Lasaict using the hashtag #Lasaleaders.

 

www.lasa.org.uk

 

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