# Winners of Blackbaud Digital Fundraising Awards announced

- Link: https://fundraising.co.uk/2012/10/10/winners-blackbaud-digital-fundraising-awards-announced/
- Published: 2012-10-10T08:15:28+01:00
- Author: Howard Lake

**The winners of the inaugural Blackbaud Digital Fundraising Awards, held in association
with UK Fundraising, were announced yesterday evening at a ceremony in London.**

Winners in nine different categories were first shortlisted by a judging panel consisting
of Sylwia Presley, Steve Bridger and Ross McCulloch, chaired by UK Fundraising editor
Howard Lake. A public vote, which saw almost 8,000 votes cast, was then held to 
determine the winners.

The awards were launched to highlight and reward the most exciting, innovative and
effective use of digital in fundraising in the UK. The awards were presented to 
those who used digital tools and channels creatively and, most importantly, effectively
for fundraising.

## Advertisement

## Digital Fundraising Awards 2012 Winners

![](https://wfay6x.infiniteuploads.cloud/2022/06/blackbaud-digital-fundraising-awards.
jpg)

Most Promising Digital Tool – **[Timto](https://fundraising.co.uk/2011/11/23/innovation-giving-fund-shortlist-announced/)**

Best Use of Video in Fundraising – **Royal Hospital for Neuro-Disability: Brain 
Awareness Week Campaign**

Best Mobile Fundraising Campaign – **Acorns Children’s Hospice: Acorns and Aston
Villa FC Text to Donate Challenge**

Best Use of Facebook in Fundraising – **Rotary Club of Grantham/Rotary International:
Rotary Global Swimathon**

Best Use of Geo/Location in Fundraising – **[Big Egg Hunt](https://fundraising.co.uk/2011/11/24/giant-egg-hunt-london-aims-raise-2m-two-charities/)(
Action for Children, The Elephant Family)**

Best Crowdfunding – **Manchester Modernist Society: CAMPUS campaign**

Best Pro Bono / Partnership campaign – **Big Egg Hunt (Action for Children, The 
Elephant Family, Faberge, Fallon)**

Best Mobile App for Fundraising – **[Depaul UK: iHobo](https://fundraising.co.uk/2010/06/29/ihobo-depaul-trust039s-iphone-app/)**

Best Use of Email in Fundraising – **Exeter College, Oxford**

 [⌊Winners at Blackbaud Digital Fundraising Awards 2012⌉](https://www.flickr.com/photos/howardlake/albums/72157631736637542)

Martin Campbell, Director of Innovation and Strategy, Blackbaud Europe, congratulated
the winners and finalists of the [Digital Fundraising Awards](http://www.digitalfundraisingawards.co.uk).“
It is not about doing something that looks wonderful but delivers little”, he said,“
and good digital campaigns must be results-focused and integrated with an overall
brand. Our winners have all done that and fully deserve their recognition.”