# Tribute fundraising – examples from the USA

- Link: https://fundraising.co.uk/2012/10/05/tribute-fundraising-examples-usa/
- Published: 2012-10-05T14:12:05+01:00
- Author: Vicky Reeves

![](https://www.fundraising.co.uk/files/images/news/tribute-bricks.jpg)

 

In my learning from the Blackbaud conference this week in Washington DC, I’ve been
to a couple of interesting sessions on tribute fundraising. I think many charities
in the US seem to be more creative in their thinking on finding ways to increase
donations from in memory giving.

 

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For example, for one charity [The VFW National Home for Children](http://www.vfwnationalhome.org),
they have walls around the campus where you can purchase a physical brick online
and have it personalised with your tribute message for $100. Even though many people
might never visit the campus they know it’s there and they also receive a certificate.

 

In another charity [Austin Humane Society](http://www.austinhumanesociety.org) they
have a Friendship Wall where for $500 you can have a plague on the wall in memory
of a loved one or pet. It’s a great way to get a high value donation and the supporter
also gets something back for their donation.

 

There were also many examples of US charities having tribute fundraising sites, 
several using off the shelf systems and some who had created a bespoke site. I think
in the UK it’s definitely still a growing area for example we recently created a
bespoke tribute fundraising & events site for Mind called [Mind Memory Space](http://memoryspace.mind.org.uk).

 

Overall I think In Memory giving and using online to help is a definite growth area
for charities in the UK, so I’m looking forward to seeing how this evolves.

 

_Vicky Reeves, Founder & MD, [Chameleon](http://www.chameleon.eu) – The Digital 
Experts for the Charity Sector_

 

 * **[Examples of engaging UK tribute fund campaigns](https://fundraising.co.uk/2013/03/26/examples-engaging-uk-tribute-fund-campaigns/)**(
   26 March 2013)
 * **[JustGiving reports 32% increase in in memory fundraising gifts this year](https://fundraising.co.uk/2013/05/24/justgiving-reports-32-increase-in-in-memory-fundraising-gifts-this-year/)**(
   24 May 2013)
 * **[JustGiving creates online donation service for Funeral Directors](https://fundraising.co.uk/2013/09/18/justgiving-creates-online-donation-service-funeral-directors/)**(
   18 September 2013)