# JustGiving reveals individual fundraisers reach 562 people on Facebook

- Link: https://fundraising.co.uk/2012/10/03/justgiving-reveals-individual-fundraisers-reach-562-people-facebook/
- Published: 2012-10-03T23:02:10+01:00
- Author: Howard Lake

Online fundraising service JustGiving reports that individual fundraisers taking
part in organised events reach on average 562 people on Facebook. In addition they
help inspire others to take part in the same event.

 

The statistics were based on internal justGiving data for over 300,000 fundraising
pages, combined with additional data from Google Analytics and Facebook Insights.

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The scale of impact of the event fundraising ‘network effect’ was explained at yesterday’s
conference ‘Making every step count: How to maximize participation and fundraising
at your event’. Held at The Commonwealth Club in London by JustGiving and ACTIVE
Network, the conference shared event fundraising insights with an audience of charity
fundraisers and event organisers.

 

## The event fundraising network effect

 

As well as reaching a large network of individuals via Facebook, many of whom are
not existing supporters of the charity, individual fundraisers often inspire others
to follow in their footsteps and fill places at future events. JustGiving has found
that nearly one in four fundraisers will either take part in the same event for 
charity the next year or inspire a friend or family member to take part.

 

This conclusion was based on a study of four major fundraising events held during
2010 and 2011. JustGiving analysed the fundraising activity of fundraisers and their
sponsors in the next year. In total, 12% of fundraisers raise money for the same
event in the subsequent year, while a further 11% of all sponsors of those fundraisers
go on to fundraise for the same event in the subsequent year.

 

Delegates at the event got to see demonstrations of JustGiving and ACTIVE Network’s
integrated event registration and fundraising tool for UK charities and event partners.

 

Howard Bell, Director of Partnerships at JustGiving, said: “We’ve been exploring
the fundraising network effect – the idea that by participating in an event, fundraisers
actually encourage their friends and families to do likewise. This data shows that
not only do event fundraisers have a large online social reach, they act as inspiration
for others, bringing in new advocates for their charity and new participants for
their chosen event. By encouraging fundraising, event organisers give themselves
a powerful word of mouth marketing tool.”

 

Sejal Pietrzak, SVP of International at ACTIVE Network, added: “We’ve found that
friends and family are huge motivators in not only participating in an event, but
also fundraising, and that social media’s ability to foster participation is a critical
component”.

 

## Presentation

 

Yesterday’s conference presentation has been shared by JustGiving:

 

 ** [Making every step count: How to maximise participation and fundraising at your event ](http://www.slideshare.net/JustGiving/making-every-step-count-how-to-maximise-participation-and-fundraising-at-your-event)**
from **[JustGiving](http://www.slideshare.net/JustGiving)**

 

You can find out more in this promotional video:

 

 

www.justgiving.com/en/partnerships/event-registration