# Plan UK train advert recruits regular donors through mobile

- Link: https://fundraising.co.uk/2012/09/23/plan-uk-train-advert-recruits-regular-donors-through-mobile/
- Published: 2012-09-23T23:20:54+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/plan-uk-girl-train-advert_0.
jpg)

Children’s charity Plan UK is reporting success in recruiting regular donors via
text in response to its outdoor advertising campaign to end child marriage.

The advert, designed by [Open Fundraising](http://www.openfundraising.com), features
12-year-old Aneni. Appealing directly to women, the advert calls on commuters to
remember key moments in their lives, from childhood to having their own children.
It then highlights that Aneni has experienced all of these by the age of 12.

The advert is part of the wider launch of the Girls Fund, a new donation option 
for supporters to help keep some of the world’s poorest girls in school.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The advert was tested on train networks in London and the South East. Plan say that
the advert recruited over 800 regular givers between November 2011 and June 2012,
with the average gift of £8.75 including Gift Aid.

Justin Wylie, Head of Business Development at Plan, said: “The messaging is powerful,
it’s all about rights and it has that clear issue, resolution and call to action
structure, which has made it successful for fundraising response.”

Plan will be expanding the campaign to regional train networks in October.

www.plan-uk.org

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