# thankQ adds up for Severn Hospice

- Link: https://fundraising.co.uk/2012/09/21/thankq-adds-severn-hospice/
- Published: 2012-09-21T13:41:08+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/newswire/TQ-IDENTITY-CMYK_3.jpg)

Severn Hospice provides care for people with complex and progressive illnesses in
the areas of Shropshire, Telford and Mid Wales. The Hospice provides all its services
free of charge with the majority of its funding coming from voluntary sources, including
public donations, the Hospice’s shops, lottery, events and legacies.

Fundraising accounts for two thirds of the Severn Hospice’s annual income and the
Hospice chose thankQ specifically because it allows the fundraising team to gain
a 360 degree view of its supporters. It does this by linking directly with the Hospice’s
lottery and retail systems and by integrating with the Hospice website, pulling 
all transaction data straight through to the thankQ database and building a comprehensive
picture of the supporter community. Such a wealth of supporter data will enable 
the fundraising team to profile and segment their supporter community much more 
effectively. Severn Hospice will also be using thankQ’s powerful JustGiving module,
which will enable the fundraising team to transfer donation and event data between
thankQ and JustGiving at the touch of a button – and not just from individuals who
are fundraising for the Hospice but also from those who are supporting them with
donations.

Severn Hospice will also benefit from thankQ’s advanced contact management functionality,
which will be further enhanced by integration with facebook and twitter. So, not
only will the Hospice have the opportunity to communicate with supporters via mail,
email and sms, they will also be able to find out who has been talking to them and
about them on social media sites, and engage with their supporters on these platforms.

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Severn Hospice is also planning to utilise thankQ dashboard reports to track and
plan events, fundraising activities, mailing campaigns and much more besides.

Maria Cameron, Appeals Manager for Severn Hospice told us, ‘the opportunities thankQ
will bring to the organisation are almost too many to take in. We have a fantastic
fundraising team here and we’re looking forward to the challenge of maximising every
single opportunity that thankQ presents’.

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