# Is CAF right are we doomed, just worse at fundraising or…?

- Link: https://fundraising.co.uk/2012/09/21/caf-right-are-we-doomed-just-worse-fundraising-or/
- Published: 2012-09-21T16:00:45+01:00
- Author: John Baguley

Tempted though I am to lambast the current generation of slacker fundraisers for
failing to raise as much income as their predecessors, I feel that CAF’s survey 
was seriously flawed if it really intends to provide a longitudinal study of giving
in Britain.

https://www.cafonline.org/media-office/press-releases/2012/2109-mind-the-gap.aspx

CAF recent survey is certainly right is selecting age cohorts as a key way to segment
and understand donors, but the prompting criteria they use and the fact they merely
look at household gifts may only shows a drift away from that kind of giving. Major
donors for example are excluded and I cannot see a mention of the huge block of 
donations to come through legacies as the boomers retire and pass on etc. As Peter
Maple has pointed out the size of the generation also counts as Boomers are such
a large generation.

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Does anyone have comparative information from others countries? I would bet that
elsewhere the giving pattern is also changing and the routes by which a non-profit
recieves gifts may be shifting radically in many countries as internationally interlinked
generations follow the same path.

John Baguley

CEO

International Fundraising Group

www.ifc.tc

‘International Fundraising Consultancy Forum’ Facebook

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