# Greenpeace UK creates new regular giving product

- Link: https://fundraising.co.uk/2012/09/04/greenpeace-uk-creates-new-regular-giving-product/
- Published: 2012-09-04T09:49:16+01:00
- Author: Howard Lake

**Greenpeace UK has introduced a new regular giving product called LiFE Supporter
that encourages supporters to make monthly donations to help protect rainforests,
the Arctic region and the World’s oceans.**

A UK-wide marketing campaign is underway to promote LiFE, using digital and social
media, and Greenpeace’s in-house face to face fundraising teams.

The new product, including its visual identity, web design and communications programme,
have been created by Manchester digital agency Code Computerlove and advertising
and direct marketing agency DifferentKettle.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

LiFE invites supporters to donate at least £6 a month, in return for which they 
will receive a limited edition print from Greenpeace’s collection of wildlife photography,
a welcome pack and ongoing supporter communications, including Connect magazine,
blogs and videos.

Cathy Anderson from Greenpeace explained why the new product was developed. “We’ve
developed LiFE Supporter”, she said, “to give our donors a greater understanding
of what their donations will do and how they are protecting our planet and the life
it supports. It is focussed around committed giving specifically to drive greater
retention ofmonthly donors.”

www.greenpeace.org.uk/donate/life

 * **[Greenpeace International to develop international legacy fundraising strategy](https://fundraising.co.uk/2015/06/03/greenpeace-international-to-develop-international-legacy-fundraising-strategy/)**(
   3 June 2015)
 * **[Carolina Nyberg-Steiser Bursary Programme 2020 open for applications](https://fundraising.co.uk/2020/02/28/carolina-nyberg-steiser-bursary-programme-2020-open-for-applications/)**(
   28 February 2020)
 * **[Greenpeace UK appoints first ever joint Executive Directors](https://fundraising.co.uk/2022/08/01/greenpeace-uk-appoints-first-ever-joint-executive-directors/)**(
   1 August 2022)