# Open Fundraising launches mobile regular giving service

- Link: https://fundraising.co.uk/2012/07/19/open-fundraising-launches-mobile-regular-giving-service/
- Published: 2012-07-19T13:27:25+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/mobilise-dashboard-ipad_0.jpg)

Mobile fundraising specialists Open Fundraising have launched Mobilise, a platform
that lets mobile phone users set up regular gifts to charity.

Developed together with charity telephone specialists [Listen](http://www.listenfundraising.com),
the service is already being used by Unicef, WWF and St John Ambulance.

Using Mobilise, donors can set up a regular gift with one text and to choose whether
to skip individual payments. They can share their support with their contacts via
social media channels.

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Charities can then communicate with those donors via text, MMS and mobile Internet.

The system can also let charities set up different welcome journeys and ongoing 
communications programme, depending on when or how a donor was recruited. Charities
can see sign-ups in real-time, meaning they can optimise recruitment as they wish.

Mobilise can be enhanced by another module, Analyse, which offers data analysis 
and visualisation.

Open acknowledge that initially the system will be most useful to larger charities
that run complex, multi-channel recruitment programmes. However, they add that in
the coming months they will be developing a simplified ‘self-service’ version for
smaller organisations.

## Building Mobilise

The [Mobilise](http://mobilisefundraising.com/) system has been built and is hosted
by Open Market Ltd, one of the world’s largest mobile services providers.

The whole system has been made possible by a regulatory exemption granted to Open
Fundraising by the UK regulator PhonePay Plus. Open have been working with them 
for over eighteen months to test and refine regular mobile payments.

Open believe that, in the short term, the system will be most useful to larger charities
that run complex, multi-channel recruitment programmes. But over

the coming months they will be developing a simplified ‘self-service’ version for
smaller organisations.

## “Refreshing alternative to Direct Debit”

Tim Longfoot, Managing Director of Open Fundraising, said: “We predict that SMS 
will become the primary communication channel and that single and regular mobile
payments will become the first choice for the 21st century donor.”

Tobin Aldrich, Director of Fundraising at WWF UK, added:

“With Mobilise we have a platform that puts regular payments and communications 
into the same channel. It offers a refreshing alternative to direct debit – giving
donors control of their regular gifts”.

 * **[Cymba opens up mobile regular giving service to more charities](https://fundraising.co.uk/2012/08/28/cymba-opens-mobile-regular-giving-service-more-charities/)**(
   28 August 2012)
 * **[Open Fundraising to develop mobile giving for Child’s i](https://fundraising.co.uk/2013/01/10/open-fundraising-develop-mobile-giving-child039s-i/)**(
   10 January 2013)
 * **[Your charity doesn’t have a monthly giving programme yet?](https://fundraising.co.uk/2015/05/19/your-charity-doesnt-have-a-monthly-giving-programme-yet/)**(
   19 May 2015)