Fundraising news, ideas and inspiration for professional charity fundraisers

Content Marketing For Dummies

Content Marketing For Dummies

Content is an essential element of successful online and brand–building; this book shows you how to begin creating and distributing content online to market your business.

It explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid. It also shows how to create content and get it published online in long or short form.

Don’t forget that there is also ‘Content Marketing Strategies For Dummies’ available.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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