# The Times Christmas appeal 2012 is open for applications

- Link: https://fundraising.co.uk/2012/07/10/times-christmas-appeal-2012-open-applications/
- Published: 2012-07-10T07:07:10+01:00
- Author: Howard Lake

The Times is inviting charities to apply to benefit from its 2012 Christmas appeal.
The newspaper will choose three charities. Last year it supported War Child, The
Alzheimer’s Society and Greenhouse.

Applications are welcomed from any charity, not just the larger, more well known
organisations. That said, The Times notes that readers “have shown a distinct preference
for practical and innovative charities that find simple solutions for tough humanitarian
challenges”.

## How to apply

• include brief background details about the charity, together with detailed information
about particular projects that illustrate your work

## Advertisement

• include details of the outcomes of projects and programmes.

• do not include bulky material such as DVDs.

• applications should be “brief and eloquent”

• demonstrate that the charity can benefit from the publicity that is generated 
during the appeal period by including eight or so story ideas that illustrate the
charity’s work, and provide a variety of human interest stories and illustrated 
reports from projects. The Times runs a story featuring the work of the chosen charities
every day during December and early January.

• The deadline for receipt of written applications is 17 September 2012. They should
be addressed to Anoushka Healy, Managing Editor, The Times, 3 Thomas More Square,
London E98 1TT.

The winning three charities will be informed in mid-October.

www.thetimes.co.uk/tto/public/timesappeal/

 * **[Guardian and Observer’s 2012 Christmas appeal supports eight disability charities](https://fundraising.co.uk/2012/11/30/guardian-and-observer039s-2012-christmas-appeal-supports-eight-disability-charities/)**(
   30 November 2012)
 * **[New York Times’ fund looks outward to support neediest outside the USA](https://fundraising.co.uk/2016/11/17/new-york-times-fund-looks-outward-support-neediest-outside-usa/)**(
   17 November 2016)
 * **[Daily Telegraph Christmas appeal raises almost £150,000 for Blue Cross](https://fundraising.co.uk/2017/04/05/daily-telegraph-christmas-appeal-raises-almost-150000-for-blue-cross/)**(
   5 April 2017)