# YouTube adds donation button to charities’ channels

- Link: https://fundraising.co.uk/2012/07/06/youtube-adds-donation-button-charities039-channels/
- Published: 2012-07-06T09:57:43+01:00
- Author: Howard Lake

**Charities’ YouTube channels have started to feature donation buttons, inviting
viewers to donate via Google Checkout for Non-Profits.**

Charities can set a dropdown list of prompted levels of giving. UNICEF UK for example
has chosen £5, £25, £50, £75 or £100; and Oxfam GB has chosen £2, £5, £10, £50 and
£100.

Not all charities are offering this opportunity though. The channels of Beatbullying,
Barnardos, and The Salvation Army (UK) don’t yet display the option.

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## How to implement the donate button

YouTube explained how to make use of the donate button in its [Playbook Guide: YouTube for Good](http://www.slideshare.net/Connectingup/youtubes-playbook-for-good)
in January 2012.

> “Another feature nonprofit program partners can use to drive donations is a Google
> Checkout “Donate” button. Once you sign up for it, go to your Google Checkout 
> Options, enter your ID and Merchant Key, and choose donation amounts. Once you’ve
> filled in the information, the button will appear in your public profile and all
> of your video pages.
> “If you are opted in to YouTube’s new Channel design, you can find the Google 
> Checkout options in the upper right-hand corner of “My Channel”and click on the“
> Donations” link. In the old layout, you can access it from the “Profile” box on“
> My Channel” and select “edit”.”

www.youtube.co.uk/nonprofits

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