# The story of Save the Children's No Child Born to Die campaign

- Link: https://fundraising.co.uk/2012/07/05/story-save-children039s-no-child-born-die-campaign/
- Published: 2012-07-05T20:44:30+01:00
- Author: Howard Lake

Save the Children has grown its annual restricted capital appeal into a very successful
integrated campaign – No Child Born to Die.

At the Institute of Fundraising’s National Convention in July 2012 the team behind
this campaign shared how they were able to break even on cold DM, integrate legacy
asks and double high-value income as well as add new channels.

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