# Fundraising by doing nothing: Born Free gets comfortable

- Link: https://fundraising.co.uk/2012/07/05/fundraising-doing-nothing-born-free-gets-comfortable/
- Published: 2012-07-05T16:18:52+01:00
- Author: Howard Lake

**Throughout this week wildlife charity The Born Free Foundation has been encouraging
its supporters to “do nothing for charity”. The charity’s ‘Big Cat Nap’ is an attempt
to stand out from other charity campaigns by encouraging a more relaxed approach
to charity action.**

The campaign, which is running for the second year running, is designed to spread
the word about threatened big cat species worldwide. Staff at the charity’s Horsham
office embraced the theme by holding a “wear your pyjamas to work” day on Tuesday.

On Twitter and Facebook, sedentary supporters have been posting photos of their 
own napping cats. The best photo will be chosen to advertise Big Cat Nap week 2013.

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During Cat Nap Week 2011, supporters joined in by organising cake sales, pyjama 
days and sponsored reading events. This year the charity has encouraged supporters
to host a sponsored snooze or holding a leisurely lunch to raise funds.

The idea for doing nothing for charity is not new. Sponsored silences and non-events
have been used over the years, and there are also the various methods of [using your idling PC’s spare processing capacity to do good](https://www.fundraising.co.uk/donate-cpu-time-well-money).

www.bornfree.org.uk/the-big-cat-nap

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