# National Funding Scheme to promote mobile giving to arts and cultural organisations

- Link: https://fundraising.co.uk/2012/07/04/national-funding-scheme-promote-mobile-giving-arts-and-cultural-organisations/
- Published: 2012-07-04T08:10:10+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/national-funding-scheme_0.jpg)

National Funding Scheme (NFS) is a new initiative that is intended to increasing
giving to arts, cultural and heritage organisations through the use of mobile technology.

Announced by Secretary of State for Culture, Media, Olympics and Sport Jeremy Hunt
MP, the scheme will provide a means for visitors and supporters to use their mobiles
and tablets to direct funds to the arts and cultural institutions they wish to support.
It will be available from March 2013. It has been established by William Makower,
CEO of Panlogic.

 [⌊Photobucket⌉](http://s1257.photobucket.com/albums/ii506/NFS_UK/?action=view&current=NFSNPG_030712_016.jpg)

_William Makower, Panlogic_

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The scheme will enable visitors to make a donation at the “the point of high emotional
impact”, such as in the cafe after the exhibition, reading a plaque, or at the encore.
It will allow organisations, with visitors’ permission, to collect donor details
and therefore begin a conversation with the donor. This data will be sold to participating
organisations by the NFS.

The platform will allow donations via four mobile methods:

• SMS text giving

• System stored credit cards

• Interactive voice/tone response (IVR)

• Near field communication (NFC)

• Apps

Panlogic also plans to provide all donors with a record of their donations and, 
for higher rate UK taxpayers, facilitation to make appropriate Gift Aid reclaims.
Basic rate Gift Aid will be reclaimed by the charity behind the National Funding
Scheme and be paid over to the recipient institutions.

Institutions will be provided with a web portal and brand guidelines to develop 
appropriate signage for both individual exhibits and entrances/exit ways.

 [⌊Photobucket⌉](http://s1257.photobucket.com/albums/ii506/NFS_UK/?action=view&current=NFSNPG_030712_011.jpg)

_Jeremy Hunt MP_

Jeremy Hunt MP said: “The country’s Arts, cultural and heritage institutions need
to develop easy ways for people to give them money. Digital is a great way to do
this and I am very supportive of the plan to develop the National Funding Scheme
to be available for all our cultural institutions.”

The National Funding Scheme secured grants from the Paul Hamlyn Foundation, Rothschild
Foundation, the Royal Society of Arts and others to carry out over

85 face-face interviews with senior individuals across the cultural landscape to
explore the need for this kind of service and had nearly 950 responses to their 
online consultation.

www.panlogic.co.uk

 * **[Cow Parade continues to raise funds for charity](https://fundraising.co.uk/2012/08/31/cow-parade-continues-raise-funds-charity/)**(
   31 August 2012)
 * **[TRUiST partners with ammado to expand corporate giving services internationally](https://fundraising.co.uk/2012/11/01/truist-partners-ammado-expand-corporate-giving-services-internationally/)**(
   1 November 2012)
 * **[Sponsor a hashtag widget wins Charity Hack Weekend](https://fundraising.co.uk/2012/11/06/sponsor-hashtag-widget-wins-charity-hack-weekend/)**(
   6 November 2012)