Nowadays, many charities hire an external fundraising consultant as it has been proved a profitable model compared to employing a full-time staff member. In most cases, the specific fundraising consultant has a huge amount of experience working for charities, as well as a vast network of companies and individual contacts he/she can tap into in order to help the charity.
There are many roles that a fundraising consultant can manage. Outsourcing these services to a fundraising consultant is a smart thing to do. You pay the agreed amount with the consultant, and as the consultant is not a member of staff, there are no human resource fees, payroll fees or national insurance.
For more information on which roles a fundraising consultant can manage, please call us today on 0845 094 8033 or visit www.fundraisingconsultant.com.
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How a fundraising consultant can help increase your fundraising and income generation
Start by identifying which runs a fundraising consultant can manage. Could it be your online strategy? Or perhaps a data management and donor engagement project you been pondering for months now, yet you do not have the staff or the necessary experience to tackle the new project.
When you select the right person for the role, you must be clear with what you expect from your fundraising consultant. A solid relationship is built in communication, thereby both the charity (who you represent) and the consultant know exactly what is expected of each of you.
Sometimes, you may have to persuade your management or trustees that hiring a fundraising consultant will actually help the organization, has often paying consultant fees seemed more expensive than hiring staff member. Therefore clearly explaining the return on investment is important.
Once you have agreed the trustees that it is a good idea to hire a fundraising consultant, this is where the real work begins!. You and your team need to be clear of your expectation level. It is often the case when a charity has not managed their own expectations,that a relationship breaks down between the consultant and the charity.
Thus you have to think strategically and communicate clearly what you expect from him or her. This can be done by a clear face to face interaction where you place all your expectations and demands and he/she will define their work patterns, experience, case study strategies and limitations so that future operations can be carried on smoothly without any misunderstanding.
While working with your fund raising consultant you also play a major part as you provide him or her with each and every detail they need. Keeping the consultant updated in a timely fashion is your responsibility, as is providing any information or resources your fundraising consultant may need to finish any tasks.
Even though you have hired the consultant, in the early days of your relationship, you may still want to check on the work and details they are providing. In essence, consultant is representing the charity and your brand and therefore this must always be protected. Make sure to proof read each and every document prepared by the consultant.
A good understanding with your consultant is very essential. You can disapprove proposals if you do not like them. The bottom line is to build a good and steady relationship with the fundraising consultant.
Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.