# 30% of donations are online, says Digital Giving Review 2012

- Link: https://fundraising.co.uk/2012/07/02/30-donations-are-online-says-digital-giving-review-2012/
- Published: 2012-07-02T08:03:00+01:00
- Author: Howard Lake

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Online fundraising service Give as you Live™ reports that 70% of charities’ donations
are received through offline channels, with just 30% coming in online.

The company, in partnership with the Institute of Fundraising, publishes this and
other findings as part of the first stage of its Digital Giving Review 2012. The
details will be released to delegates this afternoon at the National Fundraising
Convention in London.

## Source of online donations

Of the 30% of donations generated online:

## Advertisement

 *  90% came in via online giving websites
 *  7% via email
 * 3% via Facebook

There were no reported donations generated via Twitter.

## Digital communications

The survey found that charities communicate more frequently online than offline.

 * Daily: 47.5% of the charities survey use social media channels, 13% use offline
   
 * Monthly: 34% communicate monthly via email, and 11% offline

Of those that communicated quarterly or less frequently:

  17% used email
  0% used social media
  
  ## The biggest barriers?
  
  The research found that the biggest barriers preventing charities from fundraising
  successfully online were:
   * internal resources (37%) 
   * donor resistance (23%)
  
  The Give as you Live 2012 Digital Giving Review includes additional statistics
  including research findings broken down by size of charity.
  
  ## Further research
  
  The second stage of the Digital Giving Review 2012 will look at digital fundraising
  trends from donors’ perspectives. Give as you Live is inviting charities to help
  choose the questions for the donor survey.
  Polly Gowers OBE, founder and CEO of [Give as you Live](http://www.giveasyoulive.com),
  said: “With online and offline audience the same size, charities need to work 
  on converting online supporter engagement into financial support. There are many
  ways to do this, including using technology like Give as you Live, which offer
  charities an easy way to encourage online giving without being a burden on charities’
  resources.”
  www.digitalgivingreview.com
   * **[Give as you Live launches digital giving survey](https://fundraising.co.uk/2012/09/13/give-you-live-launches-digital-giving-survey/)**(
     13 September 2012)
   * **[30% of charity supporters inspired by social media to give, says Give as you Live](https://fundraising.co.uk/2013/03/08/30-charity-supporters-inspired-social-media-give-says-give-you-live/)**(
     8 March 2013)
   * **[Majority of Britons think retailers don’t support charity, says Give as you Live survey](https://fundraising.co.uk/2013/10/31/majority-britons-think-retailers-don039t-support-charity-says-give-you-live-survey/)**(
     31 October 2013)