# Land Rover ‘Journey of Discovery’ raises £1 million for Red Cross

- Link: https://fundraising.co.uk/2012/07/01/land-rover-journey-discovery-raises-1m-red-cross/
- Published: 2012-07-01T10:14:01+01:00
- Author: Howard Lake

The Land Rover ‘Journey of Discovery’ has raised £1 million for the International
Federation of Red Cross and Red Crescent Societies (IFRC). Mark Cameron, Land Rover
Global Brand Experience Director, presented the cheque to Mark Astarita, Director
of Fundraising at the British Red Cross, at the Goodwood Festival of Speed, where
Land Rover is celebrating the ‘Journey of Discovery’ this weekend.

The 50-day ‘Journey of Discovery’ from Birmingham to Beijing, was Land Rover’s biggest
fundraising project to date. It celebrated the production of the one millionth Land
Rover Discovery, 23 years after it was first introduced in 1989.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The money was raised by Land Rover employees as well as dealers and suppliers around
the world.

Land Rover has supported the IFRC since 1954. Sine 2007 it has provided £5.2 million
in support to the IFRC.

www.landrover.com