# Salvation Army legacy campaign film targets members

- Link: https://fundraising.co.uk/2012/06/28/salvation-army-legacy-campaign-film-targets-members/
- Published: 2012-06-28T12:08:14+01:00
- Author: Howard Lake

**The Salvation Army has begun its first legacy campaign aimed at Salvationists,
members of the church, and has developed a video to support it.**

The video takes viewers inside the homes and lives of five members of the [Salvation Army](http://www.salvationarmy.org.uk)
church as they reflect on the values that have shaped their lives.

It has been produced by Burnett Works and Bafta-nominated filmmaker Nick Read. It
is designed to prompt viewers to think about their own beliefs and what kind of 
legacy their would like to leave. The film will be played to Salvation Army congregations
at services, sent out in legacy packs to people making legacy enquires and shared
online.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

[Salvation Army – Think differently about legacies](http://vimeo.com/42552151) from
[Burnett Works](http://vimeo.com/user11773794) on [Vimeo](http://vimeo.com/).

Helena Douglas at Burnett Works said: “Even though legacy giving is now more mainstream,
what we’re hearing from charities is that it still feels a difficult subject for
staff to discuss with potential donors. Creating a film that does the talking for
them lifts that responsibility from people’s shoulders – and that was very much 
part of our thinking in creating this film.”

 * **[Deutsche Bank ‘captures hearts and minds’ of employees through film](https://fundraising.co.uk/2013/09/09/deutsche-bank-039captures-hearts-and-minds039-of-employees-through-film/)**(
   9 September 2013)
 * **[An inspiring legacy campaign from a Dutch funeral insurance company](https://fundraising.co.uk/2014/10/20/inspiring-legacy-campaign-dutch-funeral-insurance-company/)**(
   20 October 2014)
 * **[Five Christmas messages from charities](https://fundraising.co.uk/2014/12/20/charities-christmas-messages/)**(
   20 December 2014)